
Hannes and Herbert Schneider photographed on Mt. Cranmore in 1948. (Photo courtesy of Herbert Schneider)
Herbert Schneider was a teen living in Nazi-occupied Austria when his mother woke him and his sister Herta one cold winter night and told them they would be going on a long journey.
Weeks later, Schneider disembarked a train called the Eastern Slope Express with his family in North Conway, the snow-capped vista of Mt. Cranmore ahead of them as they breathed in the cold, crisp air, and walked under a canopy of ski poles held aloft by local schoolchildren.
For Schneider, whose father Hannes was the world’s then greatest skier, the image was more than a fanciful welcome. It was freedom.
For North Conway, it was the dawn of a new era both in its history and in modern American skiing.
February marks the 70th anniversary of the Schneider family’s arrival in North Conway – a sort of skiing version of the singing Von Trapp family – and in turn, this small village’s rise from quaint White Mountains getaway to one of the nation’s premier winter sports epicenters.
It is a rise as much about geography as it is about old-fashioned American ingenuity, entrepreneurship and risk-taking. It is also a story of heroism and triumph over genuine evil at a time when so much of the world was at darkness’s doorstep; a story largely written by two of North Conway’s most prominent citizens and benefactors of the early 20th century – Carroll Reed and Harvey Gibson.
“In North Conway, you had that rare instance where a handful of extraordinary people all happened to live in the same place at the same time and worked together to do something great,” says longtime resident and historian Carl Lindblade.
Reed, of course, would make his name as one of the nation’s mail-order catalog and ski shop pioneers. But in 1934, he was a young entrepreneur recovering in the hospital from a painful ski accident on Mt. Washington, when he realized the area’s potential as a ski resort and its great need for a ski school as a means of bringing new visitors.
The Eastern Slope Ski Club (so named for the eastern slope of Mt. Washington) in 1935 raised $200 to send four members over to the Alpine region of Austria. There, in the tiny storybook village of St. Anton, a new brand of recreational skiing invented by an instructor named Hannes Schneider was gaining worldwide attention for dramatically reducing downhill times.
The ski club members returned months later with a fellow instructor of Schneider’s, Benno Rybizka, whom Reed would hire to head up his newly opened school in Jackson, just up the road from North Conway. The school was an early success, drawing both visitors and visibility to Jackson as a skiing destination.

When the Swiss refused to share their chairlift technology, Harvey Gibson contracted local mechanic George Morton to devise his own method for transporting skiers to the top of Mt. Cranmore. Morton invented the modern-day skimobile, pictured here in 1946. (Photo courtesy of Herbert Schneider)
It also drew the attention of North Conway native Harvey Gibson, then a prominent New York banker and U.S. diplomat, who was none too pleased to see his young stepdaughter leaving North Conway for Jackson when she wanted to go skiing – such is the friendly rivalry in these parts. While Gibson’s work as president of Manufacturer’s Trust Bank largely kept him away from the Granite State, he remained heavily involved and invested in his hometown’s cultural and economic future, from traveling to Canada to bring in manufacturing jobs, to building homes in town for the Swiss orchestra he’d hosted one year in the World’s Fair down in New York.
Gibson had big dreams for North Conway. In the mid- to late 1930s, Gibson began purchasing land on Mt. Cranmore (opposite Mt. Washington) and developing it for skiing, and approached Reed about buying his school and bringing it to North Conway. Reed would accept, and also agree to open his own Saks Fifth Avenue subsidiary ski shop in the hotel Gibson had just bought on Main Street and renamed the Eastern Slope Inn. It wouldn’t end there. Gibson brought in future Commerce Secretary, Presidential candidate and diplomat Averill Harriman, who’d founded the Sun Valley resort in Utah, to consult. And, when the Swiss government refused to share its chairlift technology, Gibson contracted a local mechanic, George Morton, and sent him cross-country to other ski areas to devise his own system for transporting skiers to the top of Cranmore. He returned to North Conway with the blueprints for the first modern-day skimobile.
Of all the resources at Gibson’s disposal at that time, however, perhaps the most priceless was the one that came and left every day – a resource neighboring Jackson and most other towns in the region did not have.

The Schneiders, in February 1939, arrived in North Conway with Harvey Gibson to an elaborate welcome ceremony. Sadly, Herbert’s mother passed away from a long illness only a few months later. (Photo from Harvey Dow Gibson’s autobiography.
“Harvey Gibson understood the significance of the railroad and its importance to White Mountains tourism,” says North Conway native Richard Mori.
He also understood the importance of the iconic yellow-domed North Conway train station’s position directly facing Mt. Cranmore and its proximity, less than a mile from the slopes. So began the Eastern Slope Express, the so-called Snow Trains, which would soon deliver thousands of skiers and fresh-air seekers each day directly from Boston and New York.
Now, with the resort, slopes, and infrastructure in place, Gibson and Reed needed one last thing to help market North Conway to the rest of the world: a salesman with a big name.
Gibson had first heard about Hannes Schneider during the skier’s 1936 tour of the U.S., when he demonstrated his newly Arlberg Method of skiing (named for the region of Austria) before sold-out exhibitions at Madison Square Garden and the Boston Garden. Schneider had established himself as the world’s greatest skier, with a string of national championships and records, and his renowned school at St. Anton.
“It is not a stretch to say that Hannes Schneider was the Tiger Woods of his day,” says Lindblade. “He was the best in the world at what he did, and singlehandedly helped bring skiing to the consciousness of millions. Imagine Costa Rica taking in Tiger Woods as a star to revolutionize golf down there. It’s the kind of thing that can only happen in America.”
Gibson wanted to bring Schneider to the United States to head up his resort at Cranmore. But while Schneider, who’d helped train the Austro-Hungarian military for mountain combat in WWI, had acquired a world following, he had also acquired some powerful enemies.
As the winds of war swept across Western Europe and Adolph Hitler’s government annexed Austria and began the practice of restricting entry to only those with money, Schneider saw his business directly affected. While not a vocal critic of Hitler’s regime, Schneider’s refusal to openly praise the Third Reich and his firing of a Nazi staff member for incompetence soon landed him in a local newspaper and led to his arrest in 1938.
Schneider served more than a year in captivity, narrowly escaping a concentration camp thanks to the outrage of western media and the intervention of a German doctor and ski enthusiast with ties to the Reich who’d offered to keep him under house arrest. Still, he was forbidden from re-entering Austria either to teach, ski or to be with his wife and children. The Nazi government wanted him to remain in Germany and to teach there.

Now in his late 80s, Herbert Schneider still holds his father’s passion for skiing and deep connection to Mt. Cranmore’s slopes (Photo: David Lazar)
How exactly Gibson secured Schneider’s freedom to this day remains a mystery. Gibson is deliberately vague in his autobiography about the exchange, only speaking of “an arrangement” with his friend Dr. Jhalmar Schacht, then-president of the Reichsbank. Some suggest that Gibson’s bank, Manufacturers Trust, held German gold in its basement vaults and had threatened to freeze it if the Reich did not release Schneider. Others, meantime, say that Gibson used his powerful post-WWI post as Chairman of the American Committee for the Short Term Creditors of Germany to extend the grace period on loans to the cash-strapped country.
If one thing is certain, it is that Herbert Schneider still holds Gibson in a reverence reserved for popes and presidents, referring to him even posthumously as “Mr. Gibson.”
After that middle-of-the-night wake-up call from his mother, Herbert and his family left Austria under cover of darkness before reuniting with his father and boarding the Queen Mary for New York. Herbert, now in his late 80s, vividly remembers Gibson welcoming them on the docks – this man they’d never before met and who’d taken a chance on them – and bringing his family to a hotel room in a luxury high-rise. None of them at that point spoke English.
“We came from a place where there were no buildings taller than four stories, and no more than four or five cars in any given place, and now all this,” he recalls, his eyes twinkling.
A couple of days later, the Schneiders and Gibson boarded the Eastern Slope Express for North Conway. The journey would bring them to the foot of Mt. Cranmore and the archway of raised ski poles as all of Conway had come to the town square to greet their newest neighbors.
“Father turned to me as we looked out and said, ‘It isn’t St. Anton, but we’re going to love it here,’” Schneider says. They then walked the roughly quarter-mile to the tree-shaded, green-shuttered white colonial Gibson had bought them on Grove Street – the house they’ve lived in ever since.
“We were going to put our best foot forward,” he says.
They did. For the next two decades, North Conway was a national leader in winter sports, hosting international competitions, welcoming Presidents and foreign leaders, and serving as one of the Northeast’s premier resort centers. Hannes Schneider, for his part, brought over protégés from St. Anton, world-class skiers like Toni Matt and Otto Tschol. They learned English through tutors and by watching Hollywood films at the town’s movie theater. The resort and school were at one point so popular that Herbert recalls giving as many as 800 lessons in a single day.

Statues of Hannes Schneider now stand at the foot of Mt. Cranmore, in his native village of St. Anton in Austria, and in Japan, where he is celebrated for introducing skiing to millions. (Photo: David Lazar)
“In St. Anton, Hannes Schneider had collected what was essentially a bunch of peasants, friends of his, and helped give them professions. Those men, in turn, went around the world and created ski areas of their own,” says Jeff Leich, president of the New England Ski Museum in Franconia. “So you had these two constellations – small groups of exceptional people who came together in North Conway.”
While Hannes, Gibson and Reed helped develop Cranmore into a world-class destination, Herbert went on to serve his new homeland in WWII, traveling to Colorado to help train the U.S. Army’s elite 10th Mountain Division, and later fighting as a soldier on skis in the European theater. This division and its trainers – many from Austria – are to this day credited with helping establish Colorado as the nation’s winter sports capital.
After 16 years as North Conway’s ski ambassador, Hannes Schneider passed away in April 1955, never having left his hometown for a more lucrative opportunity or forsaking his loyalty to Harvey Gibson. His son would run the family business for decades after, and today, statues of Hannes stand at the foot of Mt. Cranmore, in St. Anton, and in Japan, where he is revered as the man who introduced skiing to millions.
Skiing has, of course, long since given way to shopping as North Conway’s leading pastime and revenue generator, with hundreds of tax-free outlets and billboards lining both sides of Route 16. As one local puts it, “Packages arrive via UPS and leave by SUV.” Still, the town retains its unique character, its history (the train station now hosts the Conway Scenic Railroad) and its ski heritage, with hundreds still tackling Mt. Cranmore’s snowy slopes on a given winter day, and schoolchildren learning to ski as part of standard physical education.
For Herbert Schneider, it is home. It is freedom.
“It is a special place,” he says, flipping through photos of his father gliding, as if winged, above Cranmore’s fresh powder.
Seventy years after taking in that first cold breath, the air is no less free for him. And North Conway is no less of a miracle.
Special thanks to Herbert Schneider, Carl Lindblade, Mark Butterfield, Evelyn Woodbury, Jeff Leich, and Richard Mori for their generosity and assistance with this story.
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